Performance Art in a Bottle1

[note: Amanda, look away now]

Yes, that is a beer bottle stuffed inside a dead animal. But not just any beer. “The End of History” is the newest in the “World’s Strongest Beer” category, weighing in at 55% al. or 110 proof, and costs £500 a bottle.

From the brewmaster himself:

BrewDog co-founder James Watt describes The End Of History as “a perfect conceptual marriage between taxidermy, art and craft brewing”.

“This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time,” he continues.

It should be noted that the animals were not killed for bottling, but died of natural causes before they were stuffed by taxidermists…and put into formal wear.

Alright, so this is definitely weird, and pretty gimmicky, but it’s bold at least, and majorly outside the box. What’s the theater equivalent? What theater is going the extra mile to do shows that are as weird as a 110 proof beer inside a dead rodent? And what theater makes it worth £500? Put your nominations in the comments.

(via Metro.co.uk, photo credit David Branfield /BrewDog/PA Wire)